Zacron met Jimmy Page in 1963 while a student at Kingston
Collage of Art. Page had become a guitarist for a band
called The Yardbirds. ‘Jimmy visited my studio and in his
home we discussed art and music. We decorated our guitars
with experimental materials and designs, I made liquid
projections using hot oils and strobes linked to the music
of Jimmy Hendrix’.
While at the Royal Academy Schools Zacron produced a
rotating book, people could ask questions about their
interaction with the environment using concentric sequences
of images while changing layers of colour. Hidden overlaid
discs, and intersecting spirals created graphic animations,
poems described our ecological plight while astronauts
tumbled away from the earth to illustrate time. In 1965
foundations were laid for an innovative rotating rock album
cover for Led Zeppelin that would appear five years later.
Jimmy Page had been hunting for the artist for some time,
when contact was made, Zacron was asked to master-mind Led
Zeppelin’s third album cover.
For Zacron the cover was a break through in terms of its use
of space, implied movement together with movement in real
time. Regardless of subject matter, each component became a
formal abstract element, interacting with all the images to
make a unified whole. The work created a surrealist
environment, changing relative concepts of scale and subject
matter. The square format became a visual theater in which
images could appear to move and have their own energy, some
moved beyond the boundary.
In 1970 Zacron said ‘An album cover is not sound packaging,
but an area of visual communication, an opportunity to put
visual art and audio art together in a joint arena.’ Zacron
examined the music industry images in relentless detail in
order to create a cover of stature that would endure.
In 1974 Zacron’s cover was polled amongst the world’s top
four and overtook a major design made for the Beatles.
Zacron created a founding work of Psychedelic Surrealism
that has become a recognised icon worldwide.
Led Zeppelin III and Led Zeppelin Rotator (68cm x 68cm) are
archival limited edition prints made with lightfast pigment
inks on 305gsm acid free etching paper.